About us

Everyone is crying out for staff, yet most employers aim their hiring at people who are actively looking for a job. Meanwhile the people they really want are already working somewhere else. Reaching them takes strategy, content, distribution, advertising, sourcing, conversion, follow-up and recruitment know-how, all at once. That combination is almost always missing in-house. That is where SocialFind began.

We do not believe audiences are "impossible to find". Most of the time they are simply not reached and convinced with the right methods. And you do not need an agency with an old candidate database in your niche: our expertise is not in an address book, it is in cracking a labour market. How we approach that per vacancy is on our approach.

We work from the client's employer brand, white-label wherever possible: candidates should feel they are talking to the employer itself. We no longer sell one-off campaigns or partial solutions; we take responsibility for the whole chain. And we work with fixed fees instead of placement fees, so our interests run in line with the client's. Together, that is modern RPO.

SocialFind is a team of twenty people, from recruiters and sourcers to creatives, video makers and campaign specialists. The three founders split the work like this: Joost covers commercial strategy, positioning, growth and new recruitment methods such as Thought Leader Recruitment. Pieter covers recruitment, client relationships and results. Joena covers operations, organisation, people and the experience of candidates and employers. Everything is in-house, so the quality of every step stays with us and not with a chain of subcontractors.

Since we started in 2022, around 380 people have been hired and have started with our clients through our recruitment. Until October 2024 SocialFind was a general partnership (VOF), since then a private limited company (BV). We started without clients and without the organisation we have now, so the pace in recent years is far higher than at the start. Since August 2023 we have also put around €400,000 in campaign budget to work from our own ad account (10 August 2023 to 31 August 2026): 28.7 million impressions and 24,316 completed applications through our own forms. How we count is explained in our measurement methodology.

We are young, and it shows. For us, young does not mean less mature; it means faster. Our ambition: to become the obvious partner for organisations with structural hiring pressure that want to organise recruitment properly, and to take on the large RPO players and traditional agency recruitment. Germany and English-speaking markets are the next steps; we already recruit in German and English today.