Active sourcing
The best candidates don't respond to vacancies. You have to find them and win them over personally, and that's exactly what active sourcing does, under your name.
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What is active sourcing?
Active sourcing is the targeted searching, approaching and convincing of candidates who aren't actively applying. Sourcers map out the target audience, approach candidates personally, for example via LinkedIn, and qualify the response. Within the SocialFind RPO approach, sourcing is one of the tools we use, especially for scarce and specialist profiles.
How we determine the mixPart of the RPO approach
Active sourcing is one of the tools within our RPO approach. We use it when the target audience is scarce and barely responds to vacancies and campaigns, if at all. Think of specialist and office roles and management and executive positions.
Do you have an in-house recruitment team that already sources? Then we divide target audiences or vacancies, so candidates are never approached twice.
How it works
From target audience to conversation
Sourcing is a craft: every step determines whether a scarce candidate responds or clicks away.
- 1
Audience mapping & search strategy
We map out where your target audience works and how big the pool really is, and build search profiles based on job requirements plus realistic alternatives.
- 2
Personal outreach
Tailored messages, on behalf of your organization, with a proposition that's relevant to this specific candidate.
- 3
Response & qualification
We hold the first conversations, assess motivation and fit, and filter out noncommittal interest.
- 4
Handover & talent pool
Suitable candidates move on to the interview as warm leads; interesting profiles for later help build your talent pool.
Under your name
A message from you, not from an agency
We do sourcing white-label: candidates are approached on behalf of your organization, with your story. That increases response rates, because a message from the employer itself feels different from the umpteenth agency message. And the candidate relationship stays with you, even if someone isn't ready to switch jobs yet.
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Thought Leader Recruitment™
From cold outreach to warm conversation
Inboxes are full of identical recruiter messages. That's why we combine sourcing with Thought Leader Recruitment, the method developed by SocialFind in which thought leadership and LinkedIn distribution first build recognition and trust. After that, the personal outreach isn't cold but warm.
Frequently asked questions
Further reading
Let us define your audience strategy.
Tell us who you need. We determine how to find them, win them over and hire them.
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