Gran Casino
A magical world where, in addition to casino games and entertainment, exceptional service is provided. Gran Casino is a large-scale and luxurious casino, and we had the opportunity to fill several hospitality roles for them. We went straight for the jackpot!
Sector: HospitalityHow we work: our approachMore proof: results, all cases
- Sector
- Hospitality and entertainment
- Roles
- Host and hostess, Chef, Team leader, Dishwashing staff
- Channels
- Meta
- Duration
- Ongoing
Hospitality talent wanted!
For the Gran Casino venues in Tiel, Nuland, Maastricht and Leusden we are constantly looking for hospitality talent through an RPO arrangement. Beautiful venues make for beautiful footage, and that footage keeps drawing the attention of thousands of potential employees.
Vacancies
- Host / Hostess
- Team leader
- Chef
Starting point
Gran Casino continuously needs hospitality staff for its venues: hosts and hostesses, chefs, team leaders and staff for the dishwashing area and cash handling. Many of these roles are part-time or involve evening and weekend shifts. That makes hiring difficult in a market where every restaurant, hotel and event is looking for the same people, and guests notice straight away when a vacancy stays open.
Approach
We recruit for Gran Casino through an RPO arrangement. Every venue and every role gets its own campaign on Facebook and Instagram, using footage from the venues themselves, so candidates can see where they would be working. Anyone who responds fills in a short application form of five or six questions on their phone. Every application is followed up per venue and per role in the recruitment system.
When a new role comes along, such as chef, team leader or dishwashing staff, it gets its own campaign and its own form. That keeps it visible which vacancy brings in which applicants, and the budget moves to wherever the demand is at that moment.
Period
This is not a one-off campaign but an ongoing partnership. The campaigns run all year round and are adjusted as soon as a venue needs different people.
Results
The figures below come from our own recruitment data for Gran Casino: our campaigns on Facebook and Instagram, our application forms and the recruitment system in which our team follows up every candidate, including the candidates we source ourselves. They cover October 2023 to 10 September 2026.
In that period our forms received 2,771 applications (submissions, not unique people), and the venues hired 107 people who came in through us.
The recruitment process improved every year. Of the candidates who entered the recruitment system in 2024, 18.5 percent were at the phone screening stage or later on 10 September 2026; for candidates from 2026 (up to 9 September) that was 28.6 percent. In the same comparison, the share that was hired rose from 2.35 to 4.43 percent. This is not a one-off. Measured per quarter, over twelve quarters: in 2024 the share hired was between 0.7 and 3.3 percent, in each of the last four quarters it was above 4 percent.
The advertising budget on our own ad account, divided by all people hired (campaigns and sourcing together), halved between 2024 and 2026.
Results
- 2,771
- Applications since October 2023
- 107
- People hired since October 2023
- 4.43%
- Hired in 2026 (2024: 2.35%)