Content that connects
Candidates see straight through stock photos and woolly job ads. We create content with your real people, on your real work floor. That's what makes a target audience stop scrolling.
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What is recruitment content?
Recruitment content is all content that shows candidates what it's really like to work somewhere: videos, photos and stories from colleagues, job ads and campaign material. At SocialFind, content is part of the RPO approach: we create it when the target audience calls for it, under your name.
How we determine what your vacancies needRecruitment content is one of the tools within our RPO approach. We use it when the vacancy, target audience and labor market give us reason to, and always in combination with recruitment marketing and the rest of the funnel.
Why content makes the difference
Your target audience doesn't choose based on a job description. People choose colleagues, atmosphere and work they can picture themselves doing. Good recruitment content shows that instead of claiming it. A mechanic explaining why he starts every day with a smile says more than ten core values on a wall.
Under your name, with your people
We create all content white-label: your brand, your colleagues, your story. The candidate gets to know you, not us. That way every campaign also builds your employer brand, including among people who aren't applying yet.
REAL PEOPLE, REAL WORK
Stories from your own colleagues
We come to your work floor and capture what makes your organization distinct. No script, no actors. The colleague telling the story is the same one who will soon be onboarding the new hire. The target audience can feel that, and it converts.
See how we define target audiences.jpg&w=1920&q=75)
Content formats we use
Which format we choose depends on your target audience and the channel. This is the palette we draw from.
- Short-form video
- Short videos for social: a day on the job, a colleague talking, the work floor as it really is.
- On-location photography
- Images of your people and your work, usable in campaigns, on your careers page and in vacancies.
- Vacancy and campaign copy
- Copy that speaks the target audience's own language, with a message per role type instead of a standard template.
- Employer brand content
- Content that builds your employer brand among people who aren't looking yet, so you're recognizable the moment they are.
MADE FOR THE SCROLL
Content follows the channel
A video that works on TikTok doesn't automatically work on LinkedIn. We create content to fit the channel where your target audience is, and measure what lands per piece. What doesn't perform, we adjust. That way content isn't a cost item but a measurable part of the funnel.
Read how we steer by data.jpg&w=1920&q=75)
Frequently asked questions about recruitment content
Curious what content can do for your vacancies ?
We'd be happy to work out with you whether content is the missing link in your recruitment. Analyze first, then create.
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