
What are ChatGPT Ads and what can they do for recruitment?
Since 24 August 2026 businesses can advertise inside ChatGPT, the Netherlands included. What the channel is, how an ad gets picked, and why measurement is still the weak spot.
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Co-Founder
This page collects our articles on recruitment, employer branding and job marketing. We write about what we run into in our own work: why vacancies stay open, what an employer brand actually delivers and which approach fits which problem. Looking for a short answer to a specific question? You will get there faster through our frequently asked questions or the glossary.
The most recent pieces we published.

Since 24 August 2026 businesses can advertise inside ChatGPT, the Netherlands included. What the channel is, how an ad gets picked, and why measurement is still the weak spot.
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Co-Founder
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Tension on the Dutch labour market is easing, and 94 per cent of occupational groups are still tight or very tight. What those two figures together mean for your own vacancy.
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Head Of Recruitment
What we run into in our work for employers, gathered in one email: new articles, labour market figures and what follows from them in practice.