TLR in practice
From the first expert post to the first conversation: this is what Thought Leader Recruitment looks like when it is up and running. A different execution per situation, always the same method.
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Same method, different execution per target audience
The power of TLR lies in the combination of expert content, targeted distribution and personal outreach. But what that expert talks about, and how the conversation unfolds afterwards, varies greatly per target audience. You win over an engineer with technology, a consultant with vision, a director with discretion.
Below you can see what the method looks like per situation. If you recognize your own challenge, also take a look at which roles TLR works for or put your situation to us directly through the recruitment diagnosis.
This is how we apply TLR
Three familiar challenges and the TLR execution that fits each one.
- Engineers who respond to nothing
- A technical expert from the employer shares how the team solves real problems: architecture choices, projects, lessons learned. Engineers who keep coming back to that content get a personal message with a substantive opening instead of a vacancy text.
- Consultants with ten employers to choose from
- For consulting and finance profiles, the content centers on vision and cases: how does your organization look at the profession? Those who respond to it recognize themselves in that way of thinking and are open to an exploratory conversation.
- Management roles that demand discretion
- At senior level, no vacancy campaign works. A board member who is visible with a clear story does. The outreach that follows is one-on-one, discreet and substantive, exactly as this audience expects.
WHAT YOU WILL SEE HAPPEN
First it goes quiet, then it warms up
In the first weeks, the content quietly builds reach and recognition. Then you see it turn: profiles coming back, responses from the target audience and first conversations that open with a line every recruiter wants to hear: I keep seeing you everywhere lately.
How the method works step by step.jpg&w=1920&q=75)
CLIENT CASES
Clients where specialist recruitment made the difference
OWOW
OWOW is a full-service digital agency providing a blend of design, development, and growth services to its innovative clients worldwide. Think top-notch webshops, websites, and apps. They were on the hunt for bright minds from the ICT sector.
EM Solutions
EM Solutions is a manufacturer of satellite communication components, based in Brisbane, Australia. They focus on research, design, and production of microwave and radio frequency systems. They were on the lookout for technical staff.
Waterschap De Dommel
Waterschap De Dommel manages water in Central Brabant, handling tasks such as groundwater management and wastewater treatment. With a very broad range of open positions, we successfully managed to fill almost all of them!
Frequently asked questions about TLR in practice
Will your vacancy be the next case ?
Tell us who you are looking for. We will determine whether TLR fits your target audience and what the approach would look like for your organization.
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